1. Livestream – The Inevitable Trend in E-Commerce
In recent years, livestream e-commerce has become one of the most powerful sales channels, offering consumers an interactive, authentic, and trustworthy shopping experience. Beyond just selling, livestreaming is a vital part of social commerce, where brands connect with customers through conversations, real-life demonstrations, and exclusive deals.
2. Thu Duc Innovation Fest 2024 – Vietnam’s First Innovation & Technology Festival
For the first time, Thu Duc hosted Innovation Fest 2024 – a spotlight event for the tech community, creative businesses, and innovation enthusiasts. The festival featured a variety of activities, from tech exhibitions and digital solution showcases to entertainment programs. One of the key highlights was the mega livestream event powered by TikTok Shop and Blivee.
3. Blivee & TikTok Shop – Bringing Mega Livestream to the Festival
At this event, Blivee – a pioneer in livestream e-commerce in Vietnam – partnered with TikTok Shop to deliver professional livestream sessions featuring top creators such as Chí Kim Hoàng and Vi Xù.
Blivee’s team took charge of every stage of execution, including:
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Producing engaging content and interactive scripts.
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Ensuring smooth technical operations with high-quality sound and visuals.
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Managing performance and optimizing conversions, helping brands reach the right target audience.
As a result, the livestream sessions at Innovation Fest 2024 brought audiences a fresh blend of shopping, entertainment, and technology, reaffirming livestream as the “next-generation storefront” in the era of social commerce.
4. Livestream – Bridging Brands and Consumers
More than a temporary trend, livestream e-commerce is a powerful tool for building trust, boosting sales, and strengthening long-term customer relationships. With its expertise in livestream operations, Blivee – together with TikTok Shop Vietnam – is opening up new opportunities for Vietnamese businesses to thrive in the age of social commerce.
5. Shaping the Future of Livestream in Vietnam
Thu Duc Innovation Fest 2024 clearly demonstrated that livestream is not just a passing fad but a long-term strategy in e-commerce. With the partnership between Blivee and TikTok Shop, Vietnamese brands and sellers can confidently scale up and connect with millions of potential customers through livestream social commerce.
👉 If you are a brand or seller looking to grow rapidly on TikTok Shop and in e-commerce, let Blivee be your partner in winning customers through livestream!
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