In Part 1, we explored why influencer marketing is crucial in 2025 and how to categorize influencers for better campaign alignment.
However, understanding trends and selecting influencers is just the beginning. To truly leverage influencer marketing as a growth driver, businesses need a clear execution process, performance measurement, optimization, and reliable partners.
That’s exactly what we’ll uncover in Part 2: From Process to Solutions – How to Make Influencer Marketing Truly Effective.
3. The Influencer Marketing Campaign Execution Process
a. Define Campaign Objectives
Clear objectives are essential for an effective influencer marketing campaign:
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Brand Awareness → Amplify visibility and make your brand more recognizable.
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Sales Growth → Drive conversions through product demos, reviews, and discount codes.
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Product Launch → Create buzz and attract attention for new product rollouts.
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Customer Community Building → Strengthen brand loyalty and foster long-term engagement.
b. Choose the Right Platform
Selecting the right social media platform depends on your target audience:
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TikTok → Gen Z, viral short videos, creative content.
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Instagram → Fashion, beauty, lifestyle – polished visual branding.
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Facebook → Diverse demographics, long-term community building.
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Shopee Live → E-commerce focused, live shopping with instant conversions.
c. Finding and Selecting Influencers
Businesses can search directly or leverage platforms like BLIVEE – the official MCN partner of TikTok and Shopee, with a diverse creator network across multiple industries.
d. Content Development & Collaboration Agreements
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Align on briefs, content style, and KPIs before launching.
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Allow influencers creative freedom to maintain authenticity and audience trust.
e. Monitor and Measure Campaign Effectiveness
Key metrics to track:
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Reach → How many people saw the content.
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Engagement → Likes, comments, shares – audience interest and connection.
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Conversions → Purchases or actions taken after seeing the content.
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Sentiment → Community feedback (positive/negative).
f. Optimize and Repurpose Content
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Optimize → Identify best-performing content and refine for future use.
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Repurpose → Turn successful posts into paid ads across Facebook, Instagram, Google, etc.
4. Key Considerations in Influencer Marketing
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Right person, right platform, right message.
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Don’t over-control content – authenticity drives engagement.
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Ensure clear contracts, KPIs, and transparency.
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Verify influencer credibility – avoid fake followers or accounts with controversies.
5. BLIVEE – Comprehensive Influencer Marketing Solutions for Vietnamese Businesses
BLIVEE – Billion Live E-commerce is a leading Social Marketing & E-commerce solutions provider in Vietnam, and the official MCN partner of TikTok and Shopee.
Benefits of working with BLIVEE:
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Diverse influencer ecosystem across beauty, fashion, F&B, tech, and education.
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Expertise in TikTok Shop & Shopee Live livestreaming.
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Transparent tracking with real-time reporting.
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Strategic consulting tailored to each industry.
Conclusion
Influencer Marketing is no longer a passing trend – it’s an essential part of modern marketing strategies. Success lies in understanding campaign dynamics, selecting the right influencers, and building long-term, transparent partnerships.
👉 If you’re just starting out, consider partnering with trusted agencies like Blivee for professional consulting and execution, helping your brand accelerate growth and win over customers on social platforms.
📩 Contact Blivee today for detailed consultation on Influencer Marketing strategies!
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