1. Online Friday – Vietnam’s Biggest Online Shopping Festival
Online Friday is Vietnam’s largest annual online shopping event, organized by the Ministry of Industry and Trade to promote e-commerce and encourage consumers to enjoy massive deals from thousands of brands and sellers.
In 2024, the event marked a significant milestone with the participation of leading e-commerce platforms, notably TikTok Shop Vietnam, alongside the strategic involvement of Blivee – a pioneer in livestream e-commerce and social commerce.
2. Blivee Brings “Modern Saigon” to Online Friday
With the creative theme “Modern Saigon”, Blivee harmoniously blended nostalgia and modernity by recreating the bustling atmosphere of Ben Thanh Market within a contemporary livestream shopping setup.
This was more than just a showcase – it delivered a unique online shopping experience, bridging younger consumers with Vietnam’s cultural heritage.
KOCs and influencers joined the program by livestreaming directly from this space, presenting high-quality Vietnamese products along with attractive promotions. Through this, Blivee not only affirmed its role as TikTok Shop Vietnam’s strategic partner but also helped strengthen consumer trust and encourage preference for Vietnamese-made goods.
3. Livestream – The New Weapon of E-Commerce
In the era of social commerce, livestreaming is no longer just a trend but a strategic tool for brands to:
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Increase direct interaction with customers.
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Boost sales instantly through impulse-driven shopping.
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Build trust and credibility with authentic, transparent demonstrations.
With its experience running hundreds of livestream campaigns for top brands, Blivee brought to Online Friday a true “online shopping festival”, spreading the power of e-commerce to the broader community.
4. Blivee & TikTok Shop Vietnam – Setting New Standards for E-Commerce
The partnership between Blivee and TikTok Shop Vietnam at Online Friday was not merely a commercial collaboration, but a strategic move to:
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Strengthen Vietnam’s position on the Southeast Asian e-commerce map.
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Set new standards for livestream e-commerce.
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Build a modern, connected, and sustainable shopping community.
5. Conclusion
The Vietnam National E-Commerce Week – Online Friday has become a milestone in the growth of social commerce in Vietnam. With the joint efforts of Blivee and TikTok Shop, livestreaming is no longer just a sales tool – it has truly become a bridge connecting brands, consumers, and Vietnamese culture.
👉 If your business is looking to achieve breakthrough growth through livestream e-commerce, let Blivee be your trusted partner on the journey to winning customers!
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