About Self-Power
Self-Power is a well-known skincare brand that focuses on delivering high-quality products at affordable prices. The brand targets younger consumers, especially students and the mass market, with a commitment to providing safe, effective skincare solutions that meet real needs.

Objectives

• Launch the brand in the Vietnamese market.

• Increase awareness and recall for the mask stick product line.

• Drive consumer interest and consideration for the products.

• Build a sustainable revenue strategy on the TikTok platform.

Approach Strategy
Blivee partnered with Self-Power to launch the brand in the Vietnamese market through:

• Influencer Marketing – collaborating with young personalities that align with the target audience.

• Mega Livestream – creating impactful media moments to attract large viewership and boost reach.

• TikTok Affiliate Program (TAP) – expanding sales channels and optimizing revenue through partner networks.

The campaign enabled Self-Power to quickly make a strong impression in the Vietnamese market, build trust with young consumers, and expand sales on TikTok – a rapidly growing platform in the beauty industry.

Results