About Tugo
Tugo is a travel company established in 2015, with over 7 years of experience in organizing premium tours to key destinations such as South Korea, Japan, Taiwan, Australia, France, the United States, and Europe. With a strong reputation for service quality and reliability, Tugo has become a trusted choice for many customers seeking international travel experiences.

Project Background
As the tourism industry recovers after the pandemic, Tugo aims to strengthen its market position by not only maintaining trust among its traditional customer base but also expanding its reach to younger, modern travelers – those who are passionate about unique and refreshing travel experiences.

Approach Strategy
Blivee partnered with Tugo to execute a professional multi-platform livestream campaign with the following key solutions:

• A series of professional livestreams across multiple platforms to maximize reach.

• Leveraging influencer impact to spread the brand message and story.

• Talk shows with travel experts and influencers to share authentic experiences.

• Interactive mini-games with giveaways to boost engagement and participation.

Through this campaign, Tugo successfully enhanced its brand image, strengthened credibility, and built a solid foundation for long-term connections with younger and modern customer segments.

Results