In a context where consumers are becoming increasingly immune to traditional advertising, Influencer Marketing has emerged as one of the most effective strategies for businesses to connect with target audiences. According to a report from Influencer Marketing Hub, the global influencer marketing industry reached USD 21 billion in 2023, with the Asia-Pacific region contributing significantly.
In Vietnam, the rapid growth of social media platforms such as TikTok, Facebook, Instagram, and Shopee Live has created favorable conditions for influencer campaigns to reach consumers naturally and effectively. Especially with the rise of micro-influencers and nano-influencers, businesses can launch campaigns with reasonable budgets while still achieving impressive results.
1. The Importance of Influencer Marketing in 2025 Strategies
Influencer Marketing not only helps businesses enhance brand awareness but also drives purchasing behavior through the trust consumers place in influencers. According to surveys by YouGov, 65% of Vietnamese consumers are directly influenced by influencer posts when making purchase decisions.
Additionally, influencer campaigns help businesses:
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Reach target customers with precision and efficiency.
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Create authentic, creative, and community-driven content.
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Optimize marketing costs by selecting influencers aligned with campaign budgets and objectives.
2. Popular Influencer Groups and How to Choose the Right One
When launching an Influencer Marketing campaign, businesses need to understand influencer groups to select the most suitable option:
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Mega-influencer: Over 1M followers – ideal for brand awareness campaigns.
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Macro-influencer: 100K – 1M followers – broad reach, diverse content, higher collaboration costs.
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Micro-influencer: 10K – 100K followers – high engagement, authentic content, cost-effective.
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Nano-influencer: Under 10K followers – strong credibility in small communities, low cost.
According to Influencer Marketing Hub, businesses prefer working with smaller influencers (nano – 39% and micro – 30%) compared to costly macro influencers (19%) or celebrities (12%).
So, after choosing the right influencer, how can businesses ensure campaign success?
👉 The answer lies in Part 2: Execution Process and Comprehensive Solutions by Blivee – Social Commerce Agency & KOL/KOC Network.
📩 Contact Blivee today for detailed consultation on Influencer Marketing strategies!
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